• Autumn Noel Kelly

Landmark Moment! Making the Audience the Stars of a Movie or Show

This past weekend, we had a LANDMARK community event. As you know, a key component of our mission in building the first “social film studio” is to inject the audience into movies and shows as their own characters, thereby influencing the story development and production of large scale content. Last Saturday, we formed a Content Team WITH OUR AUDIENCE. This is crazy and the results were utterly groundbreaking.


Let’s unpack all this, but first, a quick side note: A great example of the feeling we are working toward with ReelwUrld is in Marvel’s latest Phase 4 trailer. The shot in the trailer (made on someone’s phone) where an entire theater explodes into cheers as Captain America summons Thor’s hammer is the energy we are focused on cultivating with our community.


At our regular Hero Meetup (where anyone is welcome to come and learn about our first crowdsourced show Justice For Hire, watch here), we opened up major SPOILERS for our season finale to the attendees. We want members of our Content Team to have access to story points before the general public so they can craft content and drive content creation to the rest of our community. What happened after we revealed these spoilers is what really blew us away. A 15-year-old, who goes by the in-character name M0US3, catalyzed the narrative alignment of Justice For Hire’s next two seasons.




Letting the community in on story points that we previously kept secret not only allowed us, as the production team, to feel more connected to our audience, but also allowed the audience to completely elevate the future of our series! One intentional session with our community just supercharged our brand and our strategy.


These types of guided, participatory fan experiences will become pivotal to the future of the film & television industry. This is the ecosystem we’re lucky enough to be focused on daily with ReelwUrld. Everyone is uplifted through collaboration. Everyone knows that their perspective matters. Everyone’s story is a beam in the bridge we are building toward a shared goal together. All of this centralized on a single app.


We had to share this. Thanks for listening. We were flipping out all weekend over this (highlights from the team here). Back to polishing our vision video. More soon on that.

Thanks as usual for the love and support.