Your Cinematic Universe



A director in your pocket

ReelwUrld is a tech-based film studio that builds crowdsourced cinematic universes with fans and brands.  

We are building a hub of fandom communities, each its own “wurld” with unique audience growth strategies and platform features.






Be the story

Guide fans to contribute to brand narratives by offering an inclusive filmmaking process where the audience can be part of the story. 


Premium content

Director in Your Pocket (DYP) is a tool that teaches great cinematic storytelling. DYP puts user-generated content creation on rails toward a brand's goals. 


Cinematic Universe

Audiences make movies and build "wurlds" together using our proprietary storytelling processes and technology. 


Jan Lucanus

Founder of Reelwurld

Jan is a filmmaker, comic book writer, martial artist and entrepreneur. He founded the award-winning media production company Creative Impulse Entertainment in 2003. Jan's life's work integrates the creative power of the audience into the major film, TV, and commercial production process.

Autumn Noel

Co-founder, Chief of Product Narrative

Autumn is an entertainment journalist and digital editor. She started her career in political strategy, became a staff writer at Newsweek where she helped establish the print vertical "Newsgeek," and later lead audience development at Gizmodo and io9. 

Barry Navidi


Andra Roxana Stanciu

Co-founder, Chief Technology Officer

Andra is a tech product and innovation strategist. She worked for 10 years as a full-stack software developer in HealthTech and GovTech. In 2017, Andra founded the Global Innovation Consortium——a platform for enabling human-centered innovation through technology and knowledge transfer.

Jeff Gomez


Jeff Gomez, CEO of Starlight Runner, is the world’s leading producer of transmedia entertainment franchises and corporate narratives. He has worked with top studio executives and producers in Hollywood on many of the most successful entertainment brands, extending them effectively across multiple media platforms and increasing their longevity.

Mark Hiraide


Barry is an international producer. He's worked with Marlon Brando, Michael Caine, Sean Connery, Anthony Hopkins, Johnny Depp, and is Al Pacino's producing partner. He has developed and packaged projects with studio majors Columbia Pictures(SONY), Universal, Fox, and Warner Bros.

Mark is a securities attorney highly specialized in business finance and raising capital. Formerly an SEC attorney, he is an authority on the Jumpstart Our Business Startups (JOBS) Act of 2012 and recently published a book on crowdfunding. 



Justice For Hire (aka JFH) is our first "wurld" and an example of Reelwurld's DYP tech white-labeled for a brand franchise.  


The JFH app is a crowdsourced cinematic universe where users create their own superhero and make movies with their friends.

Justice For Hire



A (short) 17-year story

Reelwurld is the culmination of Creative Impulse Entertainment’s 17-year, award-winning track record working with major entities across film, TV, comics, gaming, and music. 


Over the last decade, we realized each sector of entertainment has the same challenge: keeping the fans engaged. The solution is to manage audience via direction and social storytelling. 


Reelwurld, Creative Impluse’s subsidiary startup studio, is bringing the unparalleled storytelling qualities of a great film director right to the audience. Our technology, dubbed “director-in-your-pocket" or DYP, will teach and empower fans to tell their own stories within a brand narrative. 


The most dynamic application of DYP is building a cinematic universe with content from the audience, see Justice For Hire above. Leveraging the legacy of Creative Impulse, DYP is positioned to make Reelwurld the premier fandom platform for the world’s biggest entertainment franchises. 


 + updates 

Join us Sunday, October 11 at New York Comic Con for our Your Cinematic Universe | Worldbuilding with Fans & Franchises panel. 


Star Wars actor Ahmed Best joins our very own Founder Jan Lucanus and Co-founder Autumn Noel Kelly, world's leading Transmedia Producer Jeff Gomez, former Spider-Man editor Danny Fingeroth, and Larp Census co-founder Aaron Vanek to discuss the new frontier of fan involvement in narrative storytelling.


405 N Cordova St

Burbank CA, 91505



© 2020 Reelwurld. All rights reserved.  Patent pending. 

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